Fitbakes expands its healthy ranges for sweet treat loving slimmers

Growing cake brand Fitbakes, whose low-sugar high-protein products have hit the sweet spot with health-conscious weight watchers, is expanding with cook-at-home ranges. From this autumn new cake, pancake and waffle powder mixes will be unveiled and the UK producer is also eyeing the bread and pie markets, buoyed by rising demand and supermarket success. -»