3 Misconceptions About Niche and How To Reframe Them

The common perception of "niche" lacks the fluidity and adaptability essential for long-term fulfillment through business. With the premise of niche being an anchor to our community through our business, let's reframe our perception of "niching" from some disconnected marketing exercise to a continuation of how you express YOU through business and marketing: Reframe #1 Niche is NOT something you pick from a "niche menu" just because someone says it's viable or lucrative. Niche is NOT determined by external factors alone. ..»