Getting the Neuroscience Right in Business

With the recent interest in applying neuroscience to improve organizational performance there is a great opportunity to really invest in the people that are the lifeblood of business; but with it also comes great responsibility to get it right. As has been well publicised, with all the extra 'hype' surrounding neuroscience, there is a danger of following the pseudo-neuroscience that may have originated from over-zealous interpretations, vivid imaginations, and plain old misunderstandings - rather than being based on good science. So how do we go about getting it right? ..»