Do They Feel Vendor Loyalty or Account Manager Loyalty?

Every business owner or executive with P&L responsibility covets customer loyalty from high-margin accounts. But who is each customer loyal to: your company or your employee? You might be at risk of losing loyal customers when an account manager leaves or moves to more challenging accounts. In this case study, a regional manager wants the answer to a question he can't risk posing himself: "If I give you a new account manager, will you renew your contract with us?" When a third-party interviewer asks what sounds like an innocent, spontaneous question during a feedback interview, the regional manager gets his answer. ..»
Do They Feel Vendor Loyalty or Account Manager Loyalty? Do They Feel Vendor Loyalty or Account Manager Loyalty? Reviewed by Unknown on 29 December Rating: 5

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