The Mistake: Not Figuring Out What The Goal Is For A Strategic Promotion

One of the best ways to engage consumers through entertainment is with a partnership with an entertainment partner such as a feature film. A comprehensive promotional platform that utilizes the brand's planned media and retail footprint provides not only brand differentiation in a crowded marketplace, but also: • Soft and welcome introduction to an already receptive fan base of the entertainment partner. • Interesting, engaging and 'cool' content to leverage brand advertising with. ..»