Analyzing Your Audience

No matter how great your content, it won't get heard unless you are tweaking your speaking to address your audience's unspoken question, "What's in it for me?" Oftentimes we spend a great deal of time developing our topic, key points, great openings and conclusions, and we don't consider or spend much time evaluating who is in the audience and what they came to hear. Analyzing your audience goes beyond considering just demographics: age, gender, ethnicity, etc... Knowing your audience involves understanding their values and beliefs. ..»