What the Office Space Software Can Learn From Steve Jobs and the Lazy Consumer

When Steve Jobs of Apple famously followed Eastern philosophy, he translated one of the principles into business context by promising to never make assumptions about what consumers wanted. Rather, he placed himself in the consumer's mind when testing computers and concluded: consumers are lazy, minimal, and want to accomplish tasks with the least amount of effort needed.In other words, consumers favor saving time and resources (eg. time), a similar goal of any business. ..»