Instant Gratification - The Small Business Killer

The need for instant gratification in business is becoming more prevalent, especially in the world of internet marketing, because things happen so quickly online. You can test and quickly measure to get information on whether or not things are working, and this just perpetuates the need for instant gratification. The reason you market is because it takes time to build the know, like, and trust factor. It takes time for people to watch you and decide to say "yes" to what you're offering them. So, be patient. Don't get so caught up in your need for instant gratification that you lose sight of the big picture of your business. ..»