How to Empower Your Sales Team With Content Marketing

So here's the state of affairs. Your marketing team just executed a winning content selling campaign - they created a completely innovative eBook and every one the nurture emails, landing pages, call to actions and social promotion that go together with it. But your sales team is all like: 'Pfft! OK but how will that help us?' As a sales director, this is often wherever you get on top of your desk and proclaim: 'Huzzah! I actually have the answer! Listen to me and find out the secret powers of content marketing!' OK well, perhaps you don't need to be that dramatic - however you get the picture. ..»